![]() ![]() This rate limit is okay for smaller merchants, but for larger merchants who sell in multiple countries, the number of reports that you need adds up quickly. ![]() In other words, you can request 15 reports in the first second, then you’ll have to wait another minute before you can create 1 more report, and so on. For example, the Reports API createReport endpoint has a burst of 15 and is throttled to a rate (requests per second) of 0.0167, or about 1 request per minute. However, because Amazon is Amazon, the rate limits can be particularly challenging for developers.Īmazon has implemented strict API limitations, which makes extracting data for some endpoints quite slow. Like other APIs, Amazon enforces rate limits (i.e., only allowing so much data to be pulled in a given time period) on the SP-API. API Notes: SP-API Challenges Rate Limit Headaches Why you use it: Leveraging the SP-API will be necessary for brands looking to get a complete Amazon data picture, for those with high data volumes, and/or for those looking to automate their data or programmatically their data (instead of downloading reports every day). The end-to-end approval process can be time-consuming and may take weeks or months.They will also need an AWS account and set up AWS IAM (Identity and Access Management). How you use it: In order to get access to the SP-API, a developer on your team will have to submit a developer application through your Seller Central account. You can make API calls daily in order to extract the data you need for reporting and analyses on your Amazon business. You cannot get any customer data from any Amazon API or report. A caveat: the data is still fundamentally limited, as Amazon only provides product (including inventory), fulfillment, and orders data. ![]() When you use it: The SP-API allows brands to extract data around their Amazon businesses. Where MWS fell short in terms of incomplete data, the SP-API shines: you can extract an enormous amount of data from the SP-API.Īlthough there are still significant challenges (we emphasize: significant), the SP-API was a major leap forward for Amazon and has facilitated data extraction. Data Source Three: The Amazon Selling Partner API (SP-API)Īmazon’s current API, the SP-API, is a REST API that replaced its previous API, Marketplace Web Services (MWS) in Q4 2021. This means that Wednesday is the first day that you can analyze last week’s data. So, if you download a data report from Amazon Seller Central on Wednesday morning, you’re looking at data that is updated through Sunday. ![]()
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